ANTA SNEAKERVERSE I WUKANGROAD SHOWROOM

This project, located on Wukang Road, Shanghai, deeply resonates with the culture and history of the area with its distinctive design concept and style, becoming a new pilgrimage site for trendsetters.

The design elements applied to the space pay homage to Wukang Road’s rich history. A striking example is the staircases on both sides of the store: one side preserves the original staircase, whose weathered surfaces tell stories of the past; the other features a newly paved staircase. This leads to a harmonious blend of the old and the new, beautifully embodying the inheritance and innovation of Wukang Road’s culture and history.

The facade presents a minimalist, modern style, with the eye-catching luminous logo easily attracting attention at night, greatly enhancing brand recognition. Extensive glass windows not only efficiently show a diverse range of products, but also seamlessly fuse the interior decor with the landscape outside to improve spatial openness and transparency. Consumers, when stepping inside, feel as if entering a curated world of fashion. The skillful integration of retro elements and modern design techniques results in a unique space with profound historical significance. Well-organized sneakers and apparel, complemented by meticulously arranged display frames, create an immersive, gallery-like atmosphere where each piece seems to tell its own story.

The lighting, soft and layered, gives a warm and comfortable visual effect. At the same time, the space plays with contrasts—rugged and refined as well as gentle and sharp—to establish the brand’s distinctive identity and express its immense inner strength. This allows customers to connect with the brand’s ethos while browsing products.

More than just a retail store, this project doubles as a platform for fashion culture and brand philosophy, inviting every trendsetter to explore and experience this unique space.