2024 | Professional

NY Architectural Design Awards Silver Winner Winner

TOSHIBA SI Flagship Concept Store

Entrant Company

RE&DER DESIGN PLC

Category

Interior Design - Commercial 

Client's Name

RE&DER DESIGN PLC

Country / Region

China

With the upgrading of consumers' quality of life, the kitchen appliance industry is ushering in unprecedented changes. This case creates a newly upgraded terminal brand flagship store for the two major business lines of refrigerators and washing machines under the century-old brand Toshiba, and jointly explores a new paradigm of exquisite life.

The overall concept of "breathing" interprets the sense of breathing through different visual forms, showing the sense of life and freshness, so that users can feel the ingenuity technology and high-end quality of Toshiba products more intuitively.

In space, the method of interspersing body blocks is used to reconstruct a single block space. At the same time, it introduces the design ingenuity of the Oriental Garden. Through light drawing, borrowing scenery and other means, it forms an experience dynamic line of virtual reality and scene blending, and gives birth to a rational and elegant indoor artistic conception space. Through the combination of multi-layer materials with transparent fine and matte coarse texture, the collision and integration of the past and the present are expressed. In terms of details, T-shaped old flowers are extracted from the brand logo to form the brand wall of the logo; inspiration is drawn from the traditional tatami to form the design language of the grid in the terminal; at the same time, the brand color and rhythmic embellishment points are in the space to enhance the brand's visual memory. This case creates an exquisite and simple home life atmosphere with ingenuity, highlights the Seiko process design in the original form of nature, brings customers a more comfortable life experience, and creates a comfortable space with attitude, memory and humanistic care.

Credits

RE&DER DESIGN PLC
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