2024 | Professional

NY Architectural Design Awards Silver Winner Winner

Central Club

Entrant Company

MTVD design studio

Category

Commercial Architecture - Mixed-Use Developments

Client's Name

Jazmin Aquín

Country / Region

Argentina

Central Club: A Multifaceted Space for the Modern Community



Central Club is a multifaceted venue where professional paddle tennis takes center stage. It offers a dynamic environment featuring a bar, restaurant, coworking spaces, gym, spinning room, locker rooms, nail spa, and professional paddle courts. Each area is thoughtfully designed to highlight a variety of colors, textures, and materials that invite visitors to be part of the Central community.



The design intentions were to create a space that exudes movement, action, and a dynamic, contemporary vibe. Using an existing building, the project proposes a new layout and identity that defines Central Club. The design emphasizes a vibrant color palette of blues, oranges, and greens, acting as key elements to establish a sense of belonging and community. These colors, along with circular patterns and diverse materials, reinforce the brand identity throughout the space.



Aiming for a welcoming environment, the use of vegetation and wood softens and complements the contrast provided by the bold color scheme. This blend creates a warm atmosphere, enhancing the overall experience for community members.



To capture Central Club’s contemporary character, microcement and strategic lighting play essential roles. Linear lights, circles, and neon accents give the space a fresh, high-tech, and minimalist feel. Each area within the club maintains a shared identity while preserving its unique features. For instance, strong color elements like perforated metal cubes and overhead pergola interventions are repeated throughout the design. The bar features an acoustic ceiling with rectangular panels, while the offices exude warmth with wooden accents, turquoise furnishings, and lighting that adds a pop of contrast.



The building's facade extends the club's essence outward, serving as a landmark that hints at the interior's vibrant activity. This design not only enhances the club's identity but also adds character to the surrounding area, ensuring it doesn’t go unnoticed.

Credits

MTVD Design Studio
Arch. Marco Ferrari
MTVD Design Studio
Arch. Gabriela Jagodnik
MTVD Design Studio
Arch. Ramiro Veiga
MTVD Design Studio
Arch. Melisa Daives
MTVD Design Studio
Arch. Rocio Ledesma
MTVD Design Studio
Arch. Juan Ignacio Baralo
MTVD Design Studio
Arch. Lucia Badra
Leandro Giraudo Architecture
Arch. Leandro Giraudo
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