Geely Auto Group Brand Exhibition Hall · Concept

The showroom is centered around the narrative theme of 'Ji Zhi · Global Vision' and is divided into two main theme halls, A and B. An integrated flow links techno-logical strength with brand culture, showcasing Geely’s full-scope safety, full-scope AI technology core, and global ecosystem layout, anchoring its strategy as a global smart technology ecosystem company.



The project distills three core design concepts: the Rhythm of Water, the Realm of Circles, and the Trace of Motion. Water shapes flowing rhythms, circles translate full-scope safety, and traces connect the narratives of the two halls, achieving a symbiosis of brand DNA, local culture, and spatial aesthetics. The layout features a dual-hall zoned yet smooth single circulation, allowing an experience that naturally transitions from cutting-edge technology to brand humanism, creating a richly layered immersive storytelling.



The entire space uses curves and arcs as a unified visual language, paired with brand blue gradients and diverse materials to create a unique tech feel. The tech-nology section uses immersive installations to visualize tech, while the floor plan also accommodates circulation and fire safety. The project breaks the traditional car manufacturer approach of displaying single products, elevating the space as a carrier of brand strategic culture, providing a design model for large showrooms, and helping Geely shape its image as a global tech brand.